Desirability and Transferability

I have some great ideas, they’re spinning in my head
They come to me at dawn, while sleeping in my bed
The one I got on Tuesday? a must for every home
The one I got on Wednesday? an app for every phone
I don’t have time for details, nor time to draw a plan
Cause what I got on Thursday? will change the game for man
I had some great ideas, desireable in my head
But since they’re not transferable, my great ideas are dead
In product development and design, in order for a product to be successful, it must be both desirable and transferable. Desirability is determined by the market, the users, the customers. Transferability is the documentation, the drawings, the fabrication instructions that are needed for a production system to make or build the item. Both are essential. This poem is inspired by the new book by Mattson and Sorensen, “Fundamentals of Product Development,” available on Amazon dot com. This text is used in the engineering Capstone class at Brigham Young University.

About Kenneth Richard Hardman

AncestorClips are very short stories about very real people. Each clip nurtures awareness of a time, a place, and the character of a man or woman who cultivated a path for our life. The reader feels the good, the obstacles, the happiness, the sadness, and the overcoming. They cheer us, make us resilient when challenged, give us purpose, and connect us to our multi-generational family. Each story is followed by reflections from the author and readers sharing how the story strengthened or inspired them. Ken Hardman is a son, a brother, a grandson, a great-grandson… He is also a husband, father and grand-father. Ken is a professional engineer, engineering mentor, technical writer, and associate technical fellow at a major aerospace company. He is a writer of engineering and family history stories. Please join Ken in reading, reflecting upon, or writing #AncestorClips
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